USC Annenberg

About the Project

What does dance in LA look like? Where does it happen? Who dances? And what do their lives look like? Who's talking about dance and what are they talking about?

The dance community in Los Angeles is fragmented and dispersed. Communities that are visible become more powerful. DanceMapLA is our attempt to map dance in its many forms in Los Angeles and make the community more visible.

The site will show you:

  • Information on dance resources - companies, schools, performance spaces - throughout Los Angeles County
  • Who works in dance in LA County. You can access demographic data on dancers who work in the commercial dance industries. The site is also deploying a survey for the nonprofit dance community, to be launched in the winter of 2015 that will show income and demographic detail.
  • A social map of who's talking about dance and what they're talking about. Our Fuego Twitter Tracker captures social media conversations from influential dance sources.
  • DanceMapLA is a project of USC Annenberg School for Communication and Journalism, conceived by Douglas McLennan and Sasha Anawalt with funding from the Doris Duke Charitable Foundation. Dancers, choreographers, dance educators and artistic directors working in Los Angeles County and who are aged 18 and up are invited to participate in a research study conducted by Anawalt at the University of Southern California. Research studies include only people who voluntarily choose to take part. For more information about the study, click here.

    Designed to help identify, measure and inform the Los Angeles dance community with current and relevant news and data, DMLA will be maintained by USC Annenberg. and its partner, Dance Resource Center.

    Located in Los Angeles at the University of Southern California, the Annenberg School for Communication and Journalism is a national leader in education and scholarship in the fields of communication, journalism, public diplomacy and public relations. With an enrollment of more than 2,200 students, USC Annenberg offers doctoral, graduate and undergraduate degree programs, as well as continuing development programs for working professionals, across a broad scope of academic inquiry. The school's comprehensive curriculum emphasizes the core skills of leadership, innovation, service and entrepreneurship and draws upon the resources of a networked university in a global urban environment.

    The Dance Resource Center of Greater Los Angeles is a partner on the DanceMapLA project and research study. The DRC is a service organization that provides the dance community access to information, resources and services; and promotes the visibility and awareness of Greater Los Angeles dance on local, state and national levels. We foster the growth, development and sustainability of Southern California’s vast and vibrant dance community. Our goal is to support a thriving cultural ecology in which artists and audiences can participate in and experience dance as a living art form.


    For USC Annenberg School for Communication and Journalism:

    Douglas McLennan, Project Director
    Sasha Anawalt, Executive Producer
    Ricky O'Bannon, Lead Producer
    Stefanie Martinez, Researcher
    Angie Fiedler Sutton, Researcher
    Emmaly Wiederholt, Researcher
    Christina Campodonico, Reporter
    Leslie Fraser, PR + Marketing Consultant

    For Uncharted Digital:
    Jon Vidar, Executive Producer
    Dan McCarey, Developer
    Grant Kindrick, Designer

    For Dance Resource Center:
    J. Alexandra Mathews, Executive Director
    Alexandra Rast, Membership and Programs Manager

    For Career Transition for Dancers
    Alex Dube, Executive Director
    Joanne Di Vito, Administrator, Director CTFD-West
    Asha di Ningrat, Administrative Assistant
    Sonja Haney, National Outreach Project Coordinator
    David Johnson, Community Outreach
    Rachel Zain, Intern Supervisor
    Minnie Lane, Publications Intern
    Blair Foust, Public Relations Intern

    DMLA Partners:
    CalArts |California Institute of the Arts, dance department
    Center for the Art of Performance at UCLA
    Dance Resource Center of Greater Los Angeles
    Glorya Kaufman Presents Dance at the Music Center
    Los Angeles County Arts Commission
    LA Stage Alliance
    REDCAT (Roy and Edna Disney/CalArts Theater)
    USC Glorya Kaufman School of Dance

    Image: Charlie Hodges (rehearsal director/dancer, L.A. Dance Project) on the roof of the Ace Hotel in downtown, Los Angeles; photograph by Anne Menke.